Tesco is Britain’s leading retailer. We are one of the top three retailers in the world, operating over 4,300 stores globally and employing over 470,000 people. Tesco operates in 13 countries outside the UK – Republic of Ireland, Hungary, Czech Republic, Slovakia, Turkey and Poland in Europe; China, Japan, Malaysia, South Korea, Thailand and India in Asia, and the U.S.

Everyday life keeps changing and the Tesco team excels at responding to those changes. Tesco has grown from a market stall, set up by Jack Cohen in 1919. The name Tesco first appeared above a shop in Edgware in 1929 and since then the company has grown and developed, responding to new opportunities and pioneering in many innovations.

By the early 1990s we faced strong competition and needed a new strategy. We were good at buying and selling goods but had begun to forget the customers. Sir Terry Leahy, who became Chief Executive in 1997, asked customers the simple question - “what are we doing wrong?". We then invested in the things that matter to customers. For example, we launched our loyalty scheme Clubcard and Tesco.com, our internet home shopping service.

Going the extra mile for customers has been key to our growth. We want to make customers' lives easier and better in any way we can. We want to appeal to every customer and give them a reason to come back to Tesco.

我们的生活发生着日新月异的变化，Tesco员工出色地应对这些变化。Tesco始创于1919年，最初的形式是Jack Cohen先生在市场里设立的一个小货摊。“Tesco”作为一个店铺的品牌于1929年首次在伦敦艾奇韦尔（Edgware）大街亮相。自此，Tesco不断发展壮大，抓住各种有利商机，在诸多领域引领创新潮流。
90年代初期，我们面临强大的竞争，制定新的发展战略变得刻不容缓。我们当时擅长于商品买卖，但却逐渐忽略了我们的顾客。1997年，Terry Leahy爵士出任首席执行官后，向顾客提出了这样一个简单的问题：“我们究竟做错了什么？”此后，我们开始更多地关注和致力于顾客认为重要的事情。比如，我们推出了会员积分卡计划（Clubcard），并创建网站（Tesco.com）提供网上家庭购物服务。