格兰仕集团是一家定位于“百年企业 世界品牌”的世界级企业，在广东顺德、中山拥有国际领先的微波炉、空调及小家电研究和制造中心，在中国总部拥有13家子公司，在全国各地共设立了60多家销售分公司和营销中心，在香港、首尔、北美等地都设有分支机构。
        通过与世界100多个国家和地区的广泛经贸交流，2006年格兰仕集团的总产值约为180亿元，进出口额约为10亿美元。目前，4万多名格兰仕人正在致力于推动微波炉、空调、小家电及相关配套产业的全球化发展。
        格兰仕创建于1978年， 前身是一家乡镇羽绒制品厂。1992年，带着让中国品牌在微波炉行业扬眉吐气、让微波炉进入中国百姓家庭的雄心壮志，格兰仕大举闯入家电业。在过去10多年里，格兰仕微波炉从零开始，迅猛从中国第一发展到世界第一：1993年，格兰仕试产微波炉1万台；1995年，以25.1%的市场占有率登上中国市场第一席位；1999年，产销突破600万台，跃升为全球最大专业化微波炉制造商；2001年，全球产销量飙升到1200万台，并让国人又开始从“光波炉普及风暴”中全面领略“高档高质不高价”的新消费主义。至2006年，格兰仕已经连续12年蝉联了中国微波炉市场销量及占有率第一的双项桂冠，连续9年蝉联微波炉出口销量和创汇双冠。
        2001年以来，格兰仕在带着微波炉产业稳步升级的同时，开始进军空调产业。以首创不锈钢豪华空调为先锋，格兰仕在第一个空调冷冻年度即跻身强势竞争品牌行列。2004年，格兰仕世界首创光波空调风靡全球，出口名列前茅，跻身世界主要空调制造商行列。2005年，“全球最大专业化空调研制基地”落户格兰仕，这个占地3000亩的超大规模空调研制基地集中开发生产光波空调，同时具备全球领先的空调核心配套能力。格兰仕计划将空调年产销规模扩张到1500万台，创建微波炉之后的又一个“世界冠军”。
        小家电是格兰仕继微波炉、空调之后的第三个支柱产业。2005年以来，养精蓄锐多年的格兰仕小家电从“只做外销”转向“内外销赛马”，组建了从研发、技术、生产到营销的专业人才队伍，集中研制和销售高档电饭煲、电磁炉、电烤箱、电热水壶等生活小家电。近两年，格兰仕小家电均以100%以上的增长率向全球市场扩张，其中电烤箱、电饭煲、电磁炉等产销均已达到世界领先水平。
        格兰仕电器在全球家电市场上取得的辉煌业绩为企业赢来了无数殊荣，近年来赢得国家相关部门和机构认可的荣誉包括“中国名牌”、“国家免检产品”、“中国企业信息化500强”、“中国质量500强”、“十大质量品牌”、“消费者喜爱品牌”等。格兰仕建企近30年来保持持续快速发展的现象也被国内外经济专家、学者及媒体称为“格兰仕现象”、“格兰仕奇迹”。
        坚持“伟大，在于创造”的企业理念和“努力，让顾客感动”的经营宗旨，格兰仕正在加速向世界级品牌、国际一流企业进军。

Galanz Group Co. Ltd. of Guangdong is not only global, professional home appliance manufacturer, but also one of the most outstanding groups of home appliance in China.

Since Galanz found in 1978, she has been developing healthily, continuously, and rapidly for 27 year. Orienting as Global Famous-Brand Home Appliance Manufacturing Center, more than 20,000 Galanz people commit theirselves to develop three manufacturing bases: Global Microwave Oven Manufacturing Center, Global Air-con Manufacturing Center and Global Small Home Appliance Center, keep being the global No.1 of microwave oven and light-wave oven manufacture, and become one of the top-ranking brands in the world. Her products are hot sales in about 200 countries and regions, the annual sale volume reaches 13 billions RMB and the profit of foreign exchange is 700 million USD.

The rudiment of Galanz was a small town-sized eider factory. With the ambition of grouping up the Chinese brand microwave oven in the domestic marked and making the microwave ovens popularized in China, it strode in home appliance industry in 1992. In the past 10 years, her microwave oven has developed rapidly from the national No. 1 to the world No.1. In 1993, Galanz produced 10 thousand microwave ovens for testing sales. In 1995, it took over the top with a possessive rate of 25.1% in the domestic market. In 1999, while the total sales breaking through into 6 million sets, it started setting up the 12 million microwaves base and became the biggest professional microwave oven manufacturer in the world. In 2001, the total sales jumped up to 12 million sets. Afterwards, Galanz introduced in a fresh view of High quality at low price for the domestic consumers. Up to 2004, Galanz has been laurelled the champion of domestic microwave oven sales and market share for consecutive 10 years. What s more, she has been the NO.1 in export sales and profit of foreign exchange for consecutive 7 years.

Since 2001, while Galanz's microwave oven sales are steadily increasing, she started her business on Air-con and small home electrical appliance, which bring much surprise to the world. Pioneered by the luxurious stainless steel air conditioner, Galanz ranked in the powerful Air-con manufacturer list during the cold Ari-con sales year. Even more significant, in 2002 when Air-con industry was confronted with big slump, her sales reached 1 million sets. Domestic and export sales increased 50% and 1600 % respectively so that she became one of the top Chinese Air-con manufacturers in case of the profit of foreign exchange. In 2003, Galanz promoted to be one of one of top 4 enterprises of China in Air-con export with her effort of being larger and more powerful as World Floor-stranding Air-con Factory by selling over 1.5 million sets. In 2004, Light-wave Air-cons, which were initiated by Galanz, were hot sale all around the world and became the top-ranking brand in the world with larger sales volume (2.6 million sets). In December 2004, Global Super Advanced Air-con Manufacturing Center was build and Galanz announced Air-con production would be upgraded from current products to high-class light-wave Air-con. Furthermore, Galanz will plan to take another more 3 years to support the annual Air-con production volume of 12 million sets, and pursue of another Global No. 1 besides microwave oven and light-wave oven.

 Galanz is genuine Global Manufacturing Base of Home Appliance. From the national No.1 to the Global No.1, the more astonishment behind Galanz microwave oven expanded production scale is the fast growth in the global market, particularly after 1998 when Galanz initiated the global sales strategy, the domestic and export sales elevate dramatically. In 2004, the annual sales volume of microwave oven reached 18 million sets, including export 13 million sets that are almost 50% international market share. While the Air-con sold 26 million sets around the world, including export 20 million sets, and became the national No.2 and the global No.5 by export ranking. Selling products to about 200 countries and regions, Galanz's imagine of Global Manufacturing and Specialized Quality is well known around the world.

Specialization, humanization and high quality sustain strongly Galanz's expansion of Global Manufacturing. As the leader of international home appliance industry, Galanz goes off the beaten track, surpasses herself, develops new technologies and new- functional products, and humanizes high-tech and upgrads home appliance industry. For instance, the light-wave oven and Air-con, which were devised by Galanz's R&D center in USA, adopted new intelligent technologies and environment-protective materials. They are so convenient, healthy and high class for modern family, and lead the trend of global consumption.

From a handcraft workshop to the Global Manufacture Base of Home Appliance which enjoys the omni-directional cooperation with over 250 multinational corporations, Galanz concentrates its limited resource and fully exert its comparative advantage. Along with transfer of world manufacturing to China and globalization of economy, Galanz is climbing up to the summit of manufacturing: from cost advantage to technology advantage coexisting, from national market to international market coexisting. Galanz does not only manufacture products with the best ratio between quality and price, but also is the trend leader in home appliance manufacturing. Galanz is developing with high speed towards Global Brand Name Manufacturing Center and Global R&D of Manufacturing Center when she aspired in building the global No.1 light-wave oven factory in 2000. In 1997, the foundation of Galanz R&D center in USA and the development of key parts like magnetron and transformer ensure Galanz gained ascendancy in new products research. So that the significant predominance of scale and technology by shaping in light-wave industry structure, assures the sales volume of MWO increase stably in general. In 2004, the sales volume of MWO is 1.8 million sets, including 1.5 million sets light-wave oven. Having glance at light-wave oven and Air-con as the key trend of consumption, the effort to building Global R&D Center has been proved by the world.

Galanz obtained outstanding achievement in global home appliance market and won many awards, such as the National Light Industry Association International Brand Advantage Enterprise, the Famous Brand of China, National Free-Inspection Enterprises, Highly Committed and Accredited Corporation, Home Appliance Export Star of Enterprise, National Quality Effective Enterprises, one of Top 500 Enterprises in China, one of IPOWER 500 and etc. Moreover, Galanz is recommended as one of Top 10 Most Effective Corporations to Chinese Marketing for 2 continuous years and Top 100 Growth Corporations of China for 3 continuous years, and won awards of Top 20 Chinese Excellent Non Governmental Enterprises and etc. The industry unanimously deems the effect of Galanz has overtopped of what the industry is.

Galanz will be accelerating to be global first rank enterprise and world famous brand by implementing strictly the enterprise's idea of Greatness lies in creativity and the tenet of Try our best to move customers.